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Substance Abuse and Mental Health Services Administration

Substance Abuse & Mental Health Services Administration


Last Updated: 6/22/2012

SAMHSA’s Resource Center to Promote Acceptance,
Dignity and Social Inclusion Associated with
Mental Health (ADS Center)

 

No Kidding, Me Too!
State College, Pennsylvania

Start Date
2008

Brief Description
No Kidding, Me Too! is an organization started in 2008 to remove the negative attitudes attached to mental health problems through education and the breaking down of societal barriers. The organization’s goal is to empower those with mental health problems to admit their illness, seek treatment, and become even greater members of society.

Situation
No Kidding, Me Too! is comprised of entertainment industry members united in an effort to educate Americans about the epidemic related to mental health problems in all forms. The organization teaches those suffering from mental health problems, and their loved ones who are victims of it, to talk openly about it. As shared by John Hook, Chief Operating Officer, No Kidding, Me Too! works to tear this stigma out of the closet so these people will be surprised to find millions of others like themselves and say, “No Kidding, Me Too!” As communicators, they have found that infusing humor into a message not only makes it grow faster, but means it is retained longer.

Solution
No Kidding, Me Too!works to create strategic partnerships with members of industry, academia, organizations, and government to ensure a broad-based spectrum of support and input; organize the creative talents of industry professionals to generate messages for various media and use celebrity status to ensure these messages of empowerment and acceptance are heard; and coordinate, participate in, and generate interest for national and regional educational events consistent with their goal.

Results
The organization has been given positive feedback from every person, corporation, institution, and agency that has become aware of No Kidding, Me Too! The organization receives numerous requests to attend national events and promote their efforts to reduce the negative attitudes related with mental health problems.

Contact
For more information, you can contact this organization at, 210 West Hamilton Avenue, Suite 229, State College, PA 16801; phone: 814-404-5314; e-mail: Info@NoKiddingMeToo.org; Web site: www.nkm2.org.

Type
National

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