Changing Minds and Inspiring Hope:
Media Strategies For Reducing Prejudice and Discrimination Associated with Mental Illness in Spanish-speaking Communities
To access the archived presentation please select one or several of the options below.
Please note that the PowerPoint and PDF file sizes are very large, so we recommend that you download these files to your local computer and open them from there. To download these files do the following:
PC Users: Right-click on the file name and choose “save target as…” Then‚ identify where you would like to save the file.
MAC Users: Command + click on the file name and choose “download linked file.” Then‚ identify where you would like to save the file.
Stigma continues to hinder mental health recovery for Latinos in America. Its impact is felt in the lack of community acceptance and full integration of people with mental illnesses. For Latinos, stigma can manifest itself in the form of a belief that mental illnesses result from a lack of character, divine punishment, or bad parenting; that people with mental illnesses are dangerous or cannot cope; or that mental illness is incurable. Effectively addressing these stigmatizing attitudes requires cooperation and communication across an entire community. Although accurate information about the nature of mental illness and the genesis of stigma is available, appropriate and effective distribution of that information to a Spanish-speaking public requires careful planning.
Spanish-speaking communities rely heavily on print and broadcast media for vital health information. According to Univision, the largest Spanish-speaking television network in the U.S., television is the primary media for communicating this information, followed closely by radio and, increasingly, the Internet. Accordingly, any strategy designed to foster increased knowledge and decreased stigma about mental illness within Spanish-speaking communities should utilize mass media as a resource.
This teleconference is one of a four-part teleconference series that focuses on efforts to overcome prejudice and discrimination associated with mental illness and promote mental health recovery in African American, American Indian and Alaska Native, Asian American and Pacific Islander, and Hispanic/Latino communities.
Please join us on Tuesday, October 11, 2005, for a presentation on identifying factors impacting stigma and stigma-reduction in Spanish-speaking communities; effectively working with Spanish-language news media to communicate about mental illness and mental health services; and successful projects and initiatives already utilizing mass media as an educational and outreach tool within Latino communities.